Coachella Quests merges music, art, and Web3 technology for an immersive festival experience.
The Coachella Valley Music and Arts Festival, known for its eclectic mix of music, art, and cultural experiences, has taken a leap into the future of event engagement by introducing a new, innovative feature this year: Coachella Quests. This blockchain-based game, developed in partnership with Ava Labs, merges the physical thrill of the festival with the cutting-edge world of Web3 technology, offering attendees a unique and immersive way to experience the event.
Coachella Quests is a game that allows festival-goers to participate in a variety of quests, both in the real world and virtually. By completing these quests, participants can earn stamps and points, which are redeemable for exclusive festival perks. These perks range from VIP access and mystery merch boxes to unreleased music and even a chance to win two free passes for the 2025 festival. The game is built on the Avalanche blockchain, ensuring a seamless and secure experience for users.
The integration of Web3 technology into Coachella Quests not only adds an exciting layer of engagement for attendees but also provides festival organizers with valuable insights into attendee preferences. The game includes Main Quests and Side Quests, with rewards that can be managed via the OpenSea platform. An on-site Avalanche activation links the game's Web3 elements with physical festival activities, creating a cohesive and interactive experience.
One of the most enticing aspects of Coachella Quests is the range of exclusive rewards and experiences it offers. Participants can unlock special festival benefits, such as access to the VIP lounge, mystery merch boxes, and unreleased music. Additionally, one lucky fan who completes all quests and earns enough XP will win the grand prize: access to the Coachella Key, a rare NFT that comes with two 2025 festival guest passes. This not only enhances fan engagement and loyalty but also introduces a new level of excitement and competition among attendees.
To complement the Coachella Quests game, the festival has also launched the Coachella Canvas app. This app allows users to document their festival journey, earn NFTs, and share their experiences with others. It serves as a digital diary of sorts, enabling attendees to capture and immortalize their unique festival moments.
